Salesforce Service Cloud
When it comes to customer relationship management (CRM) systems, Salesforce wrote the book. Well, not exactly the book, but they do provide the most thorough explanation of what a CRM is on the internet. It’s no wonder, since their Service Cloud is among the most popular and highly rated customer service solutions in the entire world. Simply put, Salesforce Service Cloud takes all the data a business typically gets through sales, customer service, social media monitoring, and marketing, and puts it all in one place for everybody to utilize. This makes it easy to see exactly who is buying what, who isn’t, and why. A CRM like Salesforce allows a company to be unified. Your social, help desk, phone, and in-person support will all be the same quality because Salesforce provides you with an easy way to see everything at once.
- Fully mobile friendly and has apps on Android and iOS
- Case management
- Multi-channel customer access
- Legacy data system integration
- Automatically generates insights
- Customer acquisition and retention tips
- Sales forcasting
- Integrates with many outside apps, including others in the Salesforce suite
- Beautiful design
- Usable without installing any software on your computer
- A 30-day free trial is available
- Overkill for small companies without dedicated sales or marketing teams
- Updates sometimes dramatically shift items around, confusing long-term users
- Salesforce itself has bad customer support
The more deeply you let Salesforce Service Cloud’s roots burrow into your business, the more you’ll discover uses for it you never imagined were possible. Soon after you begin using it, you’ll wonder how you did without it in the first place. Put it this way: if you’re wondering if a CRM could benefit your business, the answer is almost always “yes.” CRMs are all but guaranteed to improve all areas of the business, including lead conversion, sales, customer satisfaction, and revenue. If there is one drawback of the software, it’s the cost: at $150 per user per month for the most popular plan, Salesforce Service cloud will set a team of one back almost $2,000 a year. Still, it will probably pay for itself within the first two months.