Campaign Monitor

Whether you're a politician, a business owner, or the lead of a non-profit, the fundamental necessities of a marketing campaign are the same. Strong messaging and a deep reservoir of networks is essential to your campaign gaining traction in the public consciousness, and one of the most effective methods for getting word out is through email marketing. Campaign Monitor packs a wide range of email marketing tools into one simple and effective package. While email messaging once simply meant sending out plain text messages to everyone in your contacts list, things have become far more sophisticated. The CSS and HTML coding behind email marketing outreach can often give the most impressive websites a run for their money, and savvy sales people are discovering new ways to expand their network of contacts. These two fundamental aspects of modern marketing form the cornerstone of Campaign Monitor's features. You won't need to write a single line of code to put together a campaign that will draw the attention of your prospective clients. Campaign Monitor uses a simple drag and drop interface that puts the need for development completely to the sidelines and lets you focus entirely on design. The interface is stripped down, allowing you a full scale perspective on what the final project will look like in the right hand panel, while the left contains all the tools you need to make beautiful and layered content. Logos, fonts, and colors are neatly aligned on the tools screen, and you also have robust control over the layout, spacing, and language of your emails. It's a powerful system that also manages to be unobtrusive, and that's one of the greatest strengths of the Campaign Monitor software. The ability to create templates means you can easily adjust existing templates to create content catered to particular segments in your marketing campaign. Marketing segmentation is the other main tentpole of the Campaign Monitor experience. Many marketing tools put an emphasis on expanding your list of clients, but that can be an inefficient process. Having more users but little knowledge of how to communicate with them won't necessarily help you find more leads. Instead, Campaign Monitor focuses their efforts on helping you better understand and engage with your leads. Smart segmentation and detailed lists make it easier to create personalized comments that engage the particular interests of your customers. Campaign Monitor tracks a number of aspects of each customer, ranging from age and gender to physical location and engagement with your campaigns, and sorting people in your list into demographic groups is a simple process. Once you're ready to transition from the soft sell to the hard sell, the tools to zero in on specific clients is there for you. The visual journey designer lets you hone in on specific customers using a clean flowchart system. Simply establish metrics, and plug in how you want to ramp up your engagement with them. Campaign Monitor will automate the process for you.