Mouseflow

Freemium Browser

Mouseflow is a company that helps businesses optimize their websites by showing them logs of specific consumer activity 0n their websites. They keep track of things like where the mouse moves, where people click on the screen, where people scroll, and more. The website contextualizes the data on a "heatmap" that shows the places on the website were clicked on most. This data is given to businesses to see what parts of the websites are most popular and what parts are receiving less traffic. From there, they can change their websites to improve traffic flow on it.

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Functions of Mouseflow

CRM Integration Custom URL Embedded Analytics Email Templates Customer Segmentation Campaign Segmentation Click-through Tracking Customizable Branding Data Import Drip Email Marketing Email Automation Email Marketing Engagement Analytics Real Time Reporting Social Sharing Bounce Tracking Campaign Management Campaign Planning Data Visualization API Access Activity Feed Dynamic Content Email Status Reporting Email Tracking Analytics Integrations Automated Reporting Backlink Monitoring Call Tracking Metrics Client Dashboard Commenting On Reports Custom Branded Dashboard Custom Branded Reports Custom Mobile App Engagement Monitoring Form Analytics Conversion Analytics Feedback Collection Custom Reporting Branding Free Deeplinking DirectLink Linking Easy To Use Control Panel Campaign Tracking Event Tracking Conversion Funnels Social Analytics Account Based Attribution Ad Network Integrations Advertising Analytics Analysis Tools Attention Heatmaps Audience Reporting Automatic Cohort Creation Behavior Alerts Bounce Report Build Customer Segments Click Heatmaps Confetti Tool Content Analytics Conversion Reporting Create Custom Reports Cross-device Data Customer Profiles Deliver Triggered Actions Dynamic Bucketing Enterprise Grade Support Error Reports Eye-Tracking Heatmaps Flawless Form Analytics Flexible Targeting

Pros of Mouseflow

Heatmaps are both very interesting and very useful. They show exactly what the trends of clicking, scrolling, etc., look like on your site. When trying to optimize a webpage, this information is very important.
The Session Replay feature helps walk you through actual visits to your site. This puts you into the consumer's perspective in a unique way that changes the way that you view the flow of your website
Many high profile clients are boasted on the website, ensuring the business's credibility and showing that their data is of great value to even massive businesses.

Cons of Mouseflow

Mouseflow Reviews

Mouseflow's services are of great use to their clients. The information that they give you is very useful. Once you have it, it is clear to see where your website is successful and where it needs improvement. It is interesting that Mouseflow even shows you things like where people scrolled. Little details like that say a lot about your website and what its strengths and weaknesses are. The "session replay" feature literally walks you through an average visit to your site. It really is amazing how they compile and contextualize all of this information so quickly. It is a great thing, though, because the information that they give you is easy to read and comprehend and is very useful when trying to optimize a website.

Mouseflow Video

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Woopra is a customer analytics tool designed to help your business improve its sales, marketing, and service.

Mouseflow

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