Mouseflow is a company that helps businesses optimize their websites by showing them logs of specific consumer activity 0n their websites. They keep track of things like where the mouse moves, where people click on the screen, where people scroll, and more. The website contextualizes the data on a "heatmap" that shows the places on the website were clicked on most. This data is given to businesses to see what parts of the websites are most popular and what parts are receiving less traffic. From there, they can change their websites to improve traffic flow on it.
- Heatmaps are both very interesting and very useful. They show exactly what the trends of clicking, scrolling, etc., look like on your site. When trying to optimize a webpage, this information is very important.
- The Session Replay feature helps walk you through actual visits to your site. This puts you into the consumer's perspective in a unique way that changes the way that you view the flow of your website
- Many high profile clients are boasted on the website, ensuring the business's credibility and showing that their data is of great value to even massive businesses.
Mouseflow's services are of great use to their clients. The information that they give you is very useful. Once you have it, it is clear to see where your website is successful and where it needs improvement. It is interesting that Mouseflow even shows you things like where people scrolled. Little details like that say a lot about your website and what its strengths and weaknesses are. The "session replay" feature literally walks you through an average visit to your site. It really is amazing how they compile and contextualize all of this information so quickly. It is a great thing, though, because the information that they give you is easy to read and comprehend and is very useful when trying to optimize a website.