Mandrill is a transactional email API for use with professional Mailchimp users.
- Handling of email delivery servers and IPs
- In-depth analytics about your email receipts
- Responsive HTML templates for building marketing emails
- Runs quietly in the background of your system
- Powerful reporting and storage for emails
- Offers great value for the subscription price
- Only stores information for 30 days
- Optimized for MailChimp, making its use limited for other email marketing platforms
A robust email campaign is a critical component of many business models. Whether you're running a large enterprise or a mid-sized office, email is often the best form of outreach you have to stay in touch with your customers. Everything from drawing in new leads to continuing personalized engagement relies on a robust email system. Companies like MailChimp can help you expand your email engagement and create a smarter and more sophisticated outreach program, but making sure that your emails reach their destination is another matter entirely. Spam filters and junk mail settings sometimes do their job too well - preventing users from getting the email they need. Mandrill is an API designed with this problem in mind. Regardless of the size of your client base or the extent of your outreach campaigns, you can count on Mandrill to make sure your emails get where they need to be. It's created explicitly for integration with Mandrill, and it runs smoothly and out of your line of sight, so you don't need to worry about it becoming an obtrusive element in your work life. What Mandrill does at its core is handle the delivery structures and infrastructure that runs behind your email to provide higher performance without you having to provide oversight. They maintain servers around the world to prevent latency for their global selection of clients and increase both the speed and accuracy of email delivery. Users can make use of a single dedicated IP or scale up to match the needs of their business, and the flat rate charges for each dedicated IP address means that you won't have to pay more than you need for your mail delivery services. They can also help you warm up to a new dedicated IP by slowly ramping up delivery at the new address over the course of a month. Mandrill never charges users for multiple domains, and you can even connect multiple domains to the singular IP address so that you can get more bang for your buck and create a more streamlined infrastructure even when you're running multiple complex email marketing campaigns. Just as important to the Mandrill interface is the oversight it gives you. Even with the best API, stray emails are bound to get lost in the spam net. Determining why is the integral part of a healthy email marketing system. Mandrill's automated feedback loop registers any spam complaints as well as their IP source so you can hone in on the problems and find a solution. But this is just the top layer of a robust analytical dashboard. You can set tracking settings to all of your emails so that you'll know when they've been opened, clicked through, or sent. A high degree of customization is available, letting you prioritize the emails you send. Custom and automatic tagging is also included and supported by versatile search functionality.