Litmus

The world of marketing is a lot different than it was just a few decades ago. The increased prevalence of the internet means that even the smallest companies can get their message to the masses and stay more competitive with big players, and the integration of email into the lives of just about everyone means that marketers have an international canvas on which to spread their message. But just because the medium has changed doesn't mean the fundamentals have. Marketing is still about spreading a wide net to reach the most leads while trying to tailor your messaging as much as possible to potential clients. As the devices individuals use to access their email changes, email marketing needs to adapt as well, and Litmus provides you with the means to create attractive marketing tailored to your individual recipients. It provides you with all the means you need to deploy, track, and analyze marketing campaigns of any size or scope. Litmus intends to be an all inclusive approach to email marketing, and they've split their service into six unique but unified programs to facilitate every step of the process. Litmus Builder is an intuitive and integrated code builder that lets you create complex marketing emails using languages like HTML, CSS, and JavaScript. A stripped down editor takes up the left panel on the window, while you can see what your email will look like in real time on the right panel. Particularly useful is the ability to change the left panel to reflect multiple popular email clients so you can avoid mistakes and create experiences that work equally as well for all of your prospective recipients. It also integrates with popular email service providers like MailChimp and Marketo. Email analytics provide you with the tools to follow the success of your marketing campaign. A smartly designed dashboard provides you with a number of metrics in one place. You can see when and how often your emails are opened and when users click through your links. Duration of engagement, forwards, and prints are also tracked, and a geolocator map allows you to identify where your email marketing is most popular. But even the most compelling email marketing message doesn't mean much if it doesn't reach your recipient, and email filters can be one of the biggest threats to a vast marketing campaign. Litmus makes use of two smart tools to account for this. A handy checklist provides you with a guided workflow so you can avoid the most common mistakes made by email marketers and improve the chances of your campaign reaching the largest amount of people. This is combined with spam testing which simulates a variety of actual spam filters to provide you with a meaningful understanding of your potential success rate. Rounding out the components are a wealth of custom controls and extensions you can use to integrate Litmus directly with your existing infrastructure.