Optimizely
Optimizely is a software as a service (SaaS) solution for optimizing mobile and desktop web applications. Developers and marketing professionals alike can use the software to perform A/B testing of an application, where two versions of the same application can be compared against each other.
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Functions of Optimizely
CRM Integration
Email Templates
Customer Segmentation
Campaign Segmentation
Click-through Tracking
Customizable Branding
Data Import
Drip Email Marketing
Email Automation
Email Marketing
Engagement Analytics
Multivariate Testing
Real Time Reporting
Social Sharing
Bounce Tracking
Campaign Management
Campaign Planning
Data Visualization
Activity Feed
Dynamic Content
Email Status Reporting
Email Tracking
Customizable Templates
Conversion Analytics
Geo Targeting
AdWords Scripts
Automatic SSL Encryption
Bing Ads Optimizations
Custom Domains
Drag And Drop Interface
Dynamic Text Replacement
Functionality Testing
Geo Heatmap
Hour Of Week Analysis
Feedback Collection
Custom Reporting
Branding Free
Deeplinking
DirectLink Linking
Easy To Use Control Panel
Funnel Analysis
High Compatibility
Event Tracking
Advertising Analytics
Analysis Tools
Audience Reporting
Automatic Cohort Creation
Confetti Tool
Content Analytics
Conversion Reporting
Cross-device Data
Dynamic Bucketing
Flexible Targeting
Audience Targeting
Dashboard View
Split URL Testing
Image Hosting
Inbox Previews
Inline CSS
In-app Messaging
Integration
Heatmap Tool
Heatmap
Award Winning Support
Behavioral Targeting
Continuous Optimization
Cross Browser Previews
Cross Domain Tracking
Enterprise Security
Heatmaps And Clickmaps
Features of Optimizely
- Terrific A/B testing tools
- Support for both mobile and desktop web applications
- Allows developers to easily experiment with new features
Pros of Optimizely
- Excellent customer support
- Easy to set up and use, with a very small learning curve
- Useful and easy to understand analytics
- Competitively priced
Cons of Optimizely
- A somewhat heavy user interface
- The reporting tools lacks depth
- Needs better integration with important third-party tools
Optimizely Reviews
700 billion application instances can't be wrong. That is how many application experiments that have run on the Optimizely platform since its inception, for both big and small companies. It has become the industry standard for testing web applications. Whether you are a developer testing a new feature or a marketer testing a new advertising strategy, you will find Optimizely not only useful but an almost necessary component of your workflow. Among its many positives is its ease of use. Regardless of level of expertise, users will feel at once comfortable using its interface, and its overall learning curve is small. Its analytics can also be easily understood. Best of all, Optimizely comes with some of the best customer support in the software industry. Whatever your problem may be, you can count on them to resolve it. Finally, Optimizely is very competitively priced, especially for what it offers. On the downside, the Optimizely UI is a little on the heavy side, and its reporting tools could have greater depth. It could also stand to improve its integration with important third-party tools such as Google Analytics.
Optimizely Video
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