Woopra is a customer analytics tool designed to help your business improve its sales, marketing, and service.
- Automation of customer outreach
- Tracking of user profiles both individually and as segments
- Integration with a wide variety of programs
- Highly customizable dashboard allows you greater granular control.
- Real-time tracking means you'll never be left behind the curve.
- A wide number of trackable metrics are available.
- Pricing is scaled to actions performed, making it more cost-intensive the more invested you are in customer activity.
- The level of functionality makes it an impractical choice for smaller businesses.
Businesses have access to more information than ever before, but how do you make the most of that data? Woopra helps you take all of your analytics and put them into context. You'll get robust tracking of your users from the moment they access your site. Woopra will create a dense composite of their interests based not just off their interactions with your site and app but also through their contact with email, live chat, and the help desk. All of this happens in real-time, allowing you to react to the needs of your users at a moment's notice. You can track users' spending, interactions, and profile information just by clicking on their profile. Having information on a single user means you can more effectively respond to their immediate demands, but addressing the needs of customers individually isn't an effective method for the operations of your sales or marketing teams. That's where Woopra's real-time analytics come in. Woopra intuitively and dynamically creates customer segments based on specific behaviors, and you'll have the option to set your own criteria for segments to create a portrait of your business that's salient to your specific needs. With these settings in place, you can smartly and easily get access to a wide breadth of information. Track the spending patterns of demographic segments to figure out the best way to target them, or keep an eye out for trends of declining membership making use of Woopra's powerful analytical tools. This information can be further leveraged to create funnel reports. The wide number of metrics make it easier to track lead conversions. You'll be able to closely analyze points of intersection between failed leads and make use of this information to better target these audiences in the future. Retention reports are available for a number of important activities like purchases made, email clicks, and product usage. This can be a lot of data to parse, but Woopra lets you more cleanly access the most relevant information through the use of their bespoke dashboard. Using a simple drag and drop interface, you can create a customized front page that provides you with easy accessibility to any piece of information you might need. The final major component of the Woopra model is automations. These take the information you already have in place and make smart use of them to decrease the monotonous labor and guesswork that comes from working in sales or marketing. These automations can prompt specific behaviors when a customer from a certain segment meets the right criteria, and it integrates with a large number of popular third party applications to provide you with more versatility in how you reach out to your prospective clients. This functions through Woopra's AppConnect technology, which allows you to integrate various components of your business without having to write any code.