Constant Contact is one of the world's leading platforms for email marketing. More than 600, 000 individuals and businesses have worked with the company to create engaging marketing campaigns.
- Affordable email campaign management
- Creates attractive emails in minutes
- High delivery rate
- List building tools like pop-ups for websites
- Easy to use interface
- Free graphics for emails
- Reporting tools are easy to understand
- Pay according to the size of a list
- Plans for larger lists can be expensive
- Software has glitches at times
Email marketing is still one of the best ways to reach buyers in the digital age. Constant Contact offers subscribers a powerful way to manage their marketing campaigns. The platform can be compared to those offered by Aweber and GetResponse, but there are some notable differences. Namely, price and the overall functionality of the software. Users begin by purchasing a subscription based on the number of email subscribers they have. A discount can be obtained by prepaying for 12 months of service. Those with 500 or fewer subscribers will find the price to be competitive, but those with larger lists will notice that Constant Contact charges more than some of its competitors. The features provided by the software may be worth the extra cost to those who manage large campaigns. There are templates which allow users to create emails with a minimum of effort. These templates include HTML and graphics which make an email newsletter look great. The company also offers a complete toolkit for those who need to grow their mailing list. These tools include codes for sign up forms that can be placed on websites and social media platforms. Pop-up forms are also included. Constant Contact provides an image library for its clients, and there is also the ability to purchase images from Bigstock at an additional cost. Also included with each plan is 1GB of file storage. List organization is one of the bright spots at Constant Contact. The platform makes it easy for list owners to categorize and maintain their lists in an orderly fashion. This can cut down on the time required to implement a successful campaign. There are also reporting tools that let users evaluate the effectiveness of their campaigns in real time. This software integrates seamlessly with Outlook, Salesforce, and MINDBODY. It will also work with many other apps that email marketers are already using in their business. Those who are looking for an all-in-one answer for marketing by email will find that Constant Contact lives up to expectations.