BrightEdge

As digital becomes the primary marketing stream for more and more businesses, the fundamental manner in which we think about our customers and how we interact with them is changing in sometimes radical manners. Especially at the enterprise level, data-driven and demographic understand is becoming more important, but new technological innovations are also providing businesses with more tools to analyze and evaluate both their consumers and the model in which they market and present themselves. BrightEdge relies on big data and deep learning to help you track the success of your business and better tailor your company around the philosophies of search engine optimization (SEO). BrightEdge comes with a number of cool features which allow you to better identify the most popular searches and center yourself around the needs of your clients. While it provides you with a wide range of metrics that can provide you meaningful insight into your business practices, it does more than just that. BrightEdge serves as a sort of digital analyst, helping you find meaning beneath the numbers and predict behaviors from which your company can profit. Big data is by its very definition difficult to parse, but BrightEdge utilizes artificial intelligence to help you prioritize the demands of your company's website management. The dashboard is a deceptively simple affair, cleanly displaying all of your notifications in terms of importance, but the range of functions going on beneath the surface is exceedingly deep. BrightEdge tracks a variety of different vectors when considering the prominence of your website. These include the presence of titles and descriptions on specific pages, the period of time that's passed since an update, and the traffic to individual pages. It also allows you to understand the search categories that are driving leads to your site and alerts you about changes outside of the direct demands of your site, such as when domains relevant to your business or of potential value to your competitors become available. SEO is fundamentally determined by topics your customers search for, but BrightEdge does more than just track down the most important keywords driving business to your site. It scours millions of web pages every week and identifies thousands of changes to determine what phrases are determining the popularity of search engines and providing you automatically with suggestions about how you can better craft SEO worthy content. While the standards of SEO are constantly in flux, BrightEdge never stops working. BrightEdge's computer learning adapts to the changing algorithms that search engines use and automatically tries to provide you with the most relevant and useful information, but power users looking for a more customized experience have a lot of control over how their dashboard works. Functionality is great as soon as you start the software up, but this is the type of platform that becomes more effective with the more time you spend learning its more complicated customization features.