Elastic Email

Email marketing is still a powerful way to reach new audiences and make more sales. Elastic Email provides an affordable solution for marketers that allows them to manage their own campaigns rather than turn to a paid provider. Among the features included in this software are a WYSIWYG editor, an image library, and newsletter templates. Everything one would find in a costly autoresponder platform is present. The program has a drag and drop editor that is very easy to use. It will create newsletters and HTML-rich emails in a flash. There is a vast library of free and paid templates that users can customize to their own needs. It is especially useful that the templates are sorted by category. This makes it much easier for marketers to find a template that suits the vibe of their campaign. Once a template has been selected, the editor is very intuitive and efficient. Multiple reporting features are also included in the software. It is possible to view activity reports, segmentation, and even conduct A/B testing. One of the more useful features of Elastic Email is a spam checker. This helps marketers evaluate their emails for compliance with the rules of providers like Yahoo and Gmail. An alert will warn marketers if their emails are likely to generate spam complaints. Scheduling and drip campaigns can be managed with just the click of a button. This feature is useful in helping marketers determine the best times to send their emails. The reporting features let the marketer fine tune a campaign so that the number of opens increases. Users can also view how many links in an email have been clicked, and it is even possible to assess the ROI of a campaign. The only real downside of the software is that it requires a bit of a learning curve. Those who have experience with email marketing platforms, however, should find it easy enough to master with a little bit of practice. The pay-as-you-go enterprise pricing model can also quickly get expensive if the user sends a lot of emails. The basic plan, though, comes with 150,000 emails which is more than most marketers will find it necessary to send.