Launchpad is a cloud marketing application that allows its users to interact and communicate with prospective and existing customers from the same platform. It utilizes an email marketing application that businesses use to send messages to a managed and stored list of target customers. Launchpad can also be used to identify new customers using an existing database called V12 Group Data Cloud. Once the new list of customers is made, the users can launch online display advertising campaigns whose success they later measure. It also allows the users to post messages and pictures on various social media platforms as a marketing strategy. Businesses can use Launchpad marketing cloud software to send coupons, gift vouchers, and other promotional offers to their existing, new, and prospective customers.
- Post messages on social media websites
- WYSIWYG email editor
- Dynamic content
- Mobile optimization
- List management
- Data quality management
- Social sharing and campaigns
- Social profile integration
- Launchpad allows the user to manage and store a consolidated list of all customer names for effective and organized marketing campaigns.
- Improved customer management module that enhances the customer experiences
- The software simplifies the launching, coordinating, and measuring of online advertising campaigns.
- Launchpad allows businesses to send information about products, vouchers, reminders, gift certificates, and any upcoming offers to the new, existing, and prospective customers.
- As a marketer, you have the opportunity to post available products and attach their images on social media platforms for a specific market niche.
- Launchpad users can simplify the customer data files with respect to demographics, behaviors, lifestyle, and other preferred segments.
- You have to pay a certain fee for you to integrate Launchpad with other software.
- Other software platforms developed by the same developer integrate better with Launchpad than those from different developers.
- You will only learn how to use Launchpad after completing module 6.
This marketing automation platform is highly reliable due to its effectiveness and efficiency in forming a list of customers and allowing businesses to communicate to them. Despite being a simple and easy to use software, Launchpad can summarize data on the existing and prospective customers. This helps businesses to send information about their products and services as a marketing strategy. One can easily define his or her customer base using factors such as geography, demographic, lifestyle, behavior, and many other customer attributes. This way, the business owner is able to design a campaign targeting a specific group of customers. Launchpad email marketing platform is designed to access multiple social media platforms and to post content on the same. This is an added advantage to businesses because they are able to communicate with a wider customer base. The unique features of Launchpad allow the users to acquire customers, and by making use of its CRM capabilities, they can retain them. Launchpad is a reliable software that has an excellent functionality and is easy to use.