Bitrix24 is a customer relationship management platform that can help you business improve their outreach to and communications with your clients.
- Customer and lead management
- Marketing automation tools
- Calendar, chat, and document sharing
- Offers all the features you could expect from a CRM unified with general communications tools
- Notification options are deep and highly customizable
- Offers Kanban support
- No option to hand select the features you want in your subscription plan
- Free subscription offers a number of limitations
- Depth of features available can be intimidating to new users
Customer relationship management platforms have become one of the most important components of a modern business. Where a rolodex alone was once enough for a savvy business owner to juggle recurring customers and prospective leads, the landscape has changed. With multiple powerful CRM platforms on the market, customer outreach has become something of an arms race, and finding the right platform for your specific market can be a critical decision with a meaningful effect on your business' long term health. Bitrix24 is built for both small and medium sized businesses, and it does an admirable job of covering all the basics you could expect from a modern CRM. But where Bitrix24 really sets itself apart from the competition is with its creative and unexpected range of automation tools. The software is incredibly capable, to an extent that may even be overwhelming to a new user, but putting in the time to understand the software reveals one of the most useful business programs on the market. The fact that Bitrix24 markets itself as a CRM platform is somewhat puzzling. That's not to say the CRM features here are weak. A cleanly designed main page keeps track of all of your existing clients and leads, and the smart interface makes it easy for anyone on your team to keep track of what they need. Messages, phone calls, and meetings can all be linked up to this central hub so you won't have to worry about manually entering information, and you'll always have an archive of communications wit your clients and prospective clients. From here, you have the ability to manually or automatically generate a wide number of reports and also create unique dashboards that allow you to track any number of important metrics. If it all seems a little rote, that's because the system works, and it works well. There's a few cool additions though. Facial recognition software lets you create a personal connection with your clients right out of the gate, and the automation tools let you create a marketing pipeline in one sitting and essentially let the complex triggers create sophisticated workflows of marketing outreach. But CRM is only one part of the picture. The interface used for the CRM tool is all tied together in what's essentially a comprehensive communications and productivity suite for your entire office. These include a fully functioning internal social media network exclusive to your company, tools for project and task management, and email and document sharing services. There's even a fully featured human resources management platform. Discussing all the services Bitrix24 offers (We haven't even touched on the fully featured human resource department tools) could take hours. Fortunately, Bitrix24 is offered completely free of charge. Not all features are included in the free plan, but they also offer a 30 day free trial of the professional version you can use to dig in to the deeper features on demand.