Moz Pro offers a full collection of SEO tools you can use to leverage your marketing potential and engage more meaningfully with your prospective clients and customers.
- Keyword research handled through a simple search bar
- Backlink research offers deep evaluations of connected sites
- Features can be accessed through the site or a downloadable browser tool bar
- The tools you'd expect from enterprise level SEO software at a much lower price
- Very approachable and intuitive design, even for those with little SEO experience
- More powerful, albeit significantly more expensive, SEO tools available
- Search data is always a close approximation but not always totally accurate
There's no shortage of SEO analysis products on the market. As Google has transformed into the main method by which individuals connect with businesses, positioning yourself prominently within this marketplace has become one of the most critical necessities for a company's success. One way that Moz Pro distinguishes itself is through the fact that all of its features can be accessed directly through the website, eliminating the need to download software to your machine. You can access Moz's metrics wherever you happen to be and respond smartly based off the information you're given. Moz Pro provides the sort of feature set and power you'd expect to find on an enterprise level SEO suite, but it manages to do so at a fraction of the cost. Keyword exploration may sound like a simple idea on the surface, but there's a lot more that goes into it than one might think, and understanding the keywords that drive users to your industry can have a major impact on your company's success. Moz Plus treats the issue cleanly, using a search interface like you'd find in Google. You can pick the keyword, domain, subdomain, or exact page then enter your search term and plug in a location. You can see how these terms chart on the web and then transform them in lists so you can track them over time. A simple dashboard lets you manage all of your keyword lists in one place and draw from a number of different smart visualizations that help you put them in context. Will the keyword researcher serves as the meat and potatoes of Moz Plus, and it's a filling dish, it's not the only entree they serve. They also provide a detailed auditing tool that draws from industry standards, providing you with the knowledge and analysis you need to evaluate your site and identify problems that can reduce your value in search indexing or your access to unique visitors. Their web crawling works quickly, and once you have it set up, it will automate itself on a weekly basis and provide you with notifications whenever new problems arise. While backlinks don't hold as much sway in how search engines rank sites as they used to, they're still an important part of search engine optimization. Moz Pro allows you to get greater insight into the sites that connect back to yours, identify opportunities to create strong backlinks, and figure out which links could be potentially harmful to your site's positioning. While Moz's features can be accessed through an ordinary browser, you can supercharge your SEO experience by installing the Moz Bar. This useful tool runs right inside your browser and provides you with most of the services offered through Moz without ever having to navigate to their page.