SimilarWeb platform is a common BI solution that provides users with enhanced online intelligence and web measurement tools. The platform utilizes the dynamic international online platform to give its users access to website analytic tools that helps them monitor their website’s statistics. With the platform, you can access website traffic monitoring and traffic acquisition techniques concurrently for target websites. Generally, the software makes it possible for businesses and individuals to assess the health of their business and identify opportunities leading to smart business decisions.
- SimilarWeb software has the following features that make it attractive to users
- Engagement metrics: Users can access time spent on the website, popular pages, and the bounce rate.
- It provides mobile application market ranks based on category and country.
- Access to email and social media campaign reports
- It enables users to see traffic share based on channels.
- The keyword research tool
- It gives users access to Industry Analysis tools.
- SimilarWeb Pro version allows competitor traffic monitoring.
- Users of the software get to enjoy benefits such as
- Users can see traffic sources that are enhancing traffic to their website. Users of the software can conduct basic website analytics such as traffic sharing, monitoring total visits, and probable UMV number.
- The software features a design and UI that is user friendly and clean.
- Users of the platform can use it in estimating the traffic to their competitors’ website accurately. This gives business people a real assessment of the competition in the market.
- The software features a unique UX that users can navigate through easily.
- It features a comprehensive Google Play keywords analytics.
- Although the software is convenient and user friendly, users might notice the following flaws
- For users to get data based on countries, they have to upgrade to a plan that can be costly to businesses.
- Users might experience some freezes on the website when using Firefox browser.
- Users get access to data of the previous month making access to timely insights difficult.
SimilarWeb software provides business insights that are essential to various stakeholders such as marketers, companies, and publishers in comparing their performances with that of competitors. With SimilarWeb Pro, businesses can identify new ways of promoting traffic and working on new growth opportunities that they could utilize to expand their audience. The billing within the software is user-tailored, implying that each user is billed depending on his or her needs and financial abilities. Users who want to test the software first can go for the free plan that is available to startup users. The software is essential in providing businesses with accurate and useful information about competitors. It helps you determine the strategies your competitors are using to have an advantage over you. The platform is a search engine optimization (SEO) tool that can be used to gather the necessary traffic metrics, SEO keywords, and engagements. This allows businesses to access their competitor’s SEO strategy and come up with interventions that make them competitive in the market.
I've been using SimilarWeb for my Agency for quite a while now, super happy with it! Awesome UX & Features