SEMrush is a keyword research tool that is beneficial in helping marketers make improvements to SEO and determine the value of keywords. It uses a project-based SEO campaign structure that analyzes domains, tracks backlinks, and provides keyword recommendations.
- All-in-one keyword research tool
- Create keyword projects and monitor progress
- Listen to social media channels for keyword references
- Perform site audits and receive keyword recommendations
- Exhaustive keyword research
- Backlink tracking
- Keyword recommendations
- No keyword list management
- Very expensive at upper plan levels
Keyword research is a primary task for marketers and SEO professionals. SEMrush provides a complete suite of tools that can help individuals maximize their use of keywords and improve the ranking of websites in Google and other major search engines. It can also point out undervalued keywords that a marketer may have missed. The software is offered in a number of plans which begin at $99.95 per month. A free trial of SEMrush is also offered from time to time. A hallmark of the software is its efficient dashboard. From the dashboard it is possible to view domain analytics in a single snapshot. Keyword analytics are displayed, and there is also an assessment of traffic that comes from paid and organic sources. The dashboard also uses widgets that allow users to view position tracking, site audits, brand monitoring, and audits of backlinks. Similar programs integrate well with social media, but SEMrush takes things a step farther. The program engages in intelligent listening to social media channels. The information it gleans can then be used to choose effective keywords and develop powerful SEO strategies. There is a navigation bar on the left side of the dashboard which makes many important tools accessible with a single click. These tools include domain analytics, keyword analytics, and a lead generation tool. Users can also use the software to create entire keyword campaigns from start to finish. Advertising budgets can be designed around the information provided by the app. Multiple reports can be generated by the software. These include tables and charts. There is also a data visualization feature which gives a complete picture of keyword analysis. It is possible to use SEMrush to generate reports that will break down the advertising for each keyword selected according to country. Users can also toggle between analytics for desktop PCs and mobile devices. SEMrush comes pretty close to an all-in-one platform for keyword research. It does have some drawbacks, however. One of the most significant is the absence of keyword list management. The software can also be very expensive when used by agencies with many employees. It can also be beyond the means of the solo marketer. With this being said, SEMrush has the ability to improve rankings and deliver an increased ROI for marketers.