HubSpot helps you build, nurture, and maintain meaningful relationships with your customers.
- CRM platform puts all your important customer information in one place
- Marketing hub lets you create quality web content and focus on customer needs
- Sales hub automates the repetitive tasks and keeps your sales team knowledgeable
- All three components are completely free to start
- Simple interface can be learned in an afternoon
- Smartly designed and tightly organized
- Features don't scale to the demands of enterprise level businesses
- Depending on the scale you need, pricing can get expensive
HubSpot is a full stack platform that puts all your customer engagement tools in one convenient place. At its core is a completely free customer relationship management (CRM) platform which spirals out to encompass a variety of different tools you can use to oversee all the varying aspects of how you communicate with your customers and respond to their needs. This CRM platform is a meaningful tool for sales teams of any size. Your people can ditch standard Excel style spreadsheets, clean out the detritus from overflowing inboxes, and receive all the information they need in a single efficient dashboard. HubSpot manages to accomplish this by automating the most tedious tasks that sales professionals have to contend with, taking care of the data entry with its smartly automated tools. It also keeps track of all of your sales team's interactions so you'll have a log of activities you can look back on. Their CRM platform supports up to 1,000,000 users, storage, and contacts, and there's no expiration date on how long it archives your information, so you can keep using HubSpot into perpetuity without having to worry about getting charged with excessive upgrade costs further down the line. The dashboard is smartly designed, putting all of your interactions in one place, and making sure every layer of your sales force has access to the information they need at any given time. This dashboard can be organized according to a number of metrics that include sales pitches in progress and deadlines, and you can even assign specific quotas to members of your sales team so you can more meaningfully track the progress of every member of your organization. Sales activity is automatically logged, and HubSpot's CRM interface can be synced easily with GMail or Outlook, centralizing exchanges without even having to pull up a clunky email interface. One of the principle spokes of the HubSpot experience is their marketing software, which takes the data you use in the CRM platform and helps you target your messaging to match the data you have on hand. A drag and drop interface allows you to build your website from scratch or modify it without the need to understand the complexities of programming languages like HTML or CSS, and you can draw from blueprints to create blog posts easily. Using HubSpot's content strategy tools, you can figure out what interests your clients and use that as a basis for the content you put front and center. The other component of the HubSpot experience is the sales hub. You can create automated messages that are either standard or personalized, and then queue them up to automatically send when the appropriate conditions are met. Notifications can inform your sales members when one of their leads opens an email, responds to a message, or clicks on a link. The email template editor is robust and allows you to create professional looking outreach in short order.
I am a marketing manager in DevCom.com software development company based in Ukraine. I have been using HubSpot for 6 months and it is super comfortable for our business purposes.