Yesware

Marketing engagement doesn't happen in a vacuum. Knowing how your leads interact and engage with your content can help you better focus in on the most effective means to target your subjects, and Yesware is designed to provide you with the tools you need to understand your customers. It effectively turns your email inbox into a command center you can use to lead your marketing campaigns. Email tracking is a cornerstone feature of the Yesware suite. It lets you understand how and when your clients interact to your messages. Alerts let you know immediately when an email you've sent out has been opened as well as what device was used and where the message was read. You can also keep track of who views attachments, how long they spend on their particular components, and how frequently they revisit. These are the sorts of crucial metrics sales teams need to identify their most promising prospects, and they're supported by a detailed dashboard that lets you zoom in from the big picture all the way down to the details on specific customers or messages. Yesware offers easy integration with some of the most popular email platforms around, including Outlook, Office 360, Gmail, and G Suite. Supplementing these tracking features is the ability to automate your marketing process. When you connect Yesware to your Gmail account, you'll get access to delayed send options. This means that you can send out emails that align to the schedules of your clients and spend less time trying to draft letters at times that are inconvenient to you. If you're dealing with multiple leads in a variety of time zones, you can stagger these emails to more appropriately correspond to their lives. By combining delayed tracking with the message tracking component, you can send targeted emails at times your users are most likely to read them and avoid your message ending up at the bottom of their inbox. This is further complemented by reminders and a calendar that help you better structure your professional life. Once it's time to set up an appointment with your leads, Yesware makes the process easy. By synching with your calendar, you can automate the process of suggesting appointment times, and once your client confirms the date and time, your calendar will be automatically updated. Since all of this is handled through a dynamic link, there's no need to play email tag with your prospective clients. Further automation options are also available. Touchpoints serves as a workflow system that lets you designate the criteria for sending out email and phone messages directly through your inbox. By tagging these responses to the behaviors of your clients, you can set up your marketing campaign in advance and rest easy knowing that your campaign will automatically unfurl accordingly with the criteria you establish.