Act-On
Act-On is a marketing automation software that has been designed to provide marketing automation solutions such as lead management, analytics, social media management, website visitor tracking, event planning, webinar and email marketing. Act-On integrates with CRM systems such as Salesforce, Sage SalesLogix, SugarCRM and Microsoft Dynamics to perform both analytics and reporting functions to both small and established business. Email marketing allows firms to group their customers into different categories hence marketers can harness their energy on a specific market within the email groups. Act-On also performs website tracking that gives an in-depth knowledge to companies on what exactly their current and potential consumers want in the market.
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Functions of Act-On
Analytics
CRM Integration
Email Integration
Task Management
Third Party Integration
API
Calendar Management
Activity Dashboard
Activity Management
Automatic Notifications
API Availability
Email Templates
Customer Segmentation
Campaign Segmentation
Click-through Tracking
Custom Forms
Drip Email Marketing
Email Marketing
Engagement Analytics
Multi-campaign
Activity Monitoring
Automated Scheduling
Campaign Analysis
Campaign Management
Campaign Planning
Customizable Fields
Data Synchronization
Web Forms
Audience Segmentation
Email Tracking
Social Media Integration
Contact Management
Lead Management
Contact Database
Lead Capture
Lead Scoring
Sales Reporting
CRM
Email Notifications
Event Management
Auto Responders
Automated Campaigns
Automated Follow-up
Customizable Templates
Email Distribution
Event Triggered Actions
Appointment Management
Conversion Tracking
Order Management
Marketing Automation
Monitoring
Marketing Reports
Sales Tracking
Website Visitor Tracking
Administrative Reporting
Auto-responders
Campaign Scheduling
Demographic Data
Event Triggered Email
Lead Generation
Social Advertising
Social Network Marketing
Advanced Email Analytics
Anonymous Retargeting
Landing Page Templates
Subscription Services
Social Marketing
SMS Marketing
Anti-spam Compliance
Auto
Features of Act-On
- Website and visitor tracking
- The integration with CRM systems such as Salesforce enables Act-On to track vital information such as the referring sites, the business from which they come from and the popular search terms used.
- Webinars and Events
- The integration with GoToWebinar and WebEx enables Act-On to manage registrations, send emails after a webinar and to create landing pages.
- CRM
- It integrates with CRM systems like Sage SalesLogix, SugarCRM, Salesforce and Microsoft Dynamics.
- Landing pages
- Act-On enables you to create landing page sign up for the lead capture of a trial request on your website, pay per click campaign, eBooks, demos and asset downloads.
Pros of Act-On
- Act-On has a flexible pricing structure.
- Good responsive support system.
- It has premium features that are add-ons in other marketing tools.
- Act-On interface is easy and simple to understand.
- It is easy to set it up and run.
- Unlike Zoho and Oracle, Act-On integrates with CRM systems such as Microsoft Dynamics, Salesforce, SugarCRM and Sage SalesLogix.
Cons of Act-On
- Cons
- It has weak analytics.
- Lacks some key features such as the ability to track the original referrer source.
- It is quite slow in lead scoring synchronization.
- Auto-renewal of a contract has no reminders.
- Act-On lacks PPC support.
Act-On Video
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