Vine

You could consider Vine a video version of Twitter. The popular app for Android and iOS devices allowed users to share brief video loops. When it launched in 2013, Vine immediately became a popular social media platform. Musical artists used it to share video clips for their concerts, celebrities posted shout-outs to their fans, and many individuals created ongoing video clip blogs. Twitter purchased the company in 2012 before Vine's official launch in the hopes that it would complement the existing Twitter platform. The Vine app used an in-app camera that allowed users to record video while touching the screen. This created opportunities for unique editing and effects. Later additions to the app included the ability to protect content and subscribe to channels. Users could follow other people and share videos of those followed. Journalists around the world used the app to post real-time news updates, and businesses used it to tease new products. The app did have some problems. For one, sharing adult content was not prohibited. The presence of pornographic Vines led Apple to stamp the app with a warning label and recommend that it only be used by those who were 17 or older. In 2016, an update to the app forced all uploaded videos to be published to Twitter. Soon after, the ability to upload videos was discarded altogether. In 2017, Vine was changed to a camera app that lets users save videos to their device or upload them to Twitter. Social media aspects of the app have also been disabled. There are plans to create a new version of the app. It was originally intended to increase the length of videos to a maximum 140 seconds, an obvious effort to duplicate the Twitter formula. Recent announcements have speculated that videos uploaded to the new Vine app will remain capped at six seconds.