Augment

They say a picture is worth a thousand words, and that's certainly true in business. A glossy photo ad campaign for your product can more effectively draw in prospective customers, but Augment believes they can increase this value exponentially by fusing the products of their customers into a realistic augmented reality (AR) environment. AR has made leaps and bounds in recent years, and Augment stands at the vanguard of companies looking to implement this bold new technology in the field of commerce. A customer who sees a photograph of a sofa in a catalog can imagine what it might look like in their home. A customer who sees a 3D model of that same sofa superimposed over their living room will know. The ability to superimpose three dimensional models over a real setting could be a game changer for a number of different fields, and Augment clearly has a firm grasp on how the technology works. Their camera recognition is finely tuned, and 3D models display crisply and clearly over camera phone viewfinders. But that matters little if the process of constructing a 3D model is difficult. Augment doesn't provide you with the tools to create 3D models, but their web application helps you edit and adjust them before introducing them to your catalogs. Often the object you create in modeling software doesn't look the same once it's uploaded to the cloud, but through the use of their previews, you can know exactly what you can expect on the client end. Robust editing tools allow you to spruce up the model by skinning different models with a range of textures and materials. This can even be implemented directly into your catalog so your customers can test drive variations of the same product before they buy. For more complex mechanics, animation triggers allow you to create models with multiple moving parts. Integrating the Augment experience into your website or web app is handled through the Augment SDK, and it's a simple process for web coders with even basic experience. Augment delivers customers the SDK source code and activation keys directly to your email, and from there, all you have to do is implement the code directly into your site or application. From there, little management is required. Any 3D models added to the SDK database will be automatically uploaded to your online space, making it easy to integrate into your catalog. Augment even tracks queries that have yet to exist in your database and automatically sends you requests based on their popularity. It's a great tool for helping you identify demand and respond to the specific needs of your clients. Augment's functionality is further extended through the availability of an online app. While retail may be the most obvious industry for Augment, the possibilities are limitless. The developers have already started to demonstrate the value of their product in fields as diverse as education and manufacturing.