Supermetrics

Marketing is all about relationships. Whether we're talking about the relationship between business and client, the relationship between your website and the algorithms that define search engine optimization, or the relationship between complex numbers in vast data sets, having a grasp on how you, your customer, and your marketing campaigns interact can have a huge impact on the success of your product or service. There are a number of software platforms that allow you to analyze these relationships, but Supermetrics seeks to take these large and sometimes seemingly inscrutable piles of information and helps you find the context for how they interrelate. The result is a meaningful project that provides a wealth of tools for your marketing team. Many companies have access to a wide range of metrics at their disposal, but one of the main problems arises from figuring out how to best interpret this data. Pages and pages of raw numbers are hard to make sense of for the average person, and the constant influx of new information in most relevant data sets means that manually trying to compile and sort this information can become a full time job. Supermetrics integrates with some of the most important metrics gathering platforms in the world to automate the process of gathering information. Supermetrics offers support from over 40 marketing platforms that include big names like Google Analytics, and AdWords. From there, it can automatically compile the information in a spreadsheet program like Google Sheets or Excel for analysis and archiving purposes. The integrations are well handled, reducing the need for wrestling with complex APIs and eliminating the requirement for marketing professionals to load up a host of different marketing platforms in succession just to access the information they're looking for. Context can be just as important as content, and that's why Supermetrics allows a variety of different options for how you choose to pull and sort your data. Segment your data over specific time periods to focus in on individual trends of your campaigns, or make year over year reports to track the success over longer periods of time. A wide selection of filtering options provide users with a rather versatile level of control regarding how they want to segment their data sets. While Excel and Google Sheets are both supported, the latter offers more convenience and versatility. Since Google Sheets draws from a cloud based platform, you can automatically schedule regular updates multiple times over the course of a day, allowing a perception of your data that's exceedingly close to real time. Once you have the data you need, Supermetrics offers a number of different visualization options, and users have a great deal of control in terms of building dashboards that effectively and concisely display the information they need.