Adobe Premiere Pro

For years, Adobe has maintained a reputation as one of the top shelf developers for creative professionals working in digital mediums. Their Premiere Pro proves that such a reputation is well earned. It sports a design that's simple enough to engage professionals just starting off but rich enough in features to meet the needs of the most seasoned and experienced users. Adobe takes the time to listen to the demands of their customers, and it shows in the selection of options available in Premiere Pro. Importing video from a camera or storage device is mostly a painless process, as Adobe offers support for most digital cameras on the market, minimizing the risk that you'll have to deal with a roundabout process to get your footage where it needs to be. They also understand that editors often don't work in a linear process, and instead it allows you to make edits to existing segments while they're in the media bin and integrating them cleanly into the timeline. This can be a huge time saver. Scrolling through your video is a quick and intuitive process, and it's easy to scrap pieces of footage, shorten others, and cut and paste them as your project demands. It's worth noting that while Adobe once offered Premiere Pro and their other creative products as standalone perpetual releases, Premiere Pro is now only available as a subscription service. But Adobe's product library is dense, and part of the appeal of working with one of their products is the smooth integration across their whole catalog of creative design products. Premiere Pro is no exception. It's available as part of the Adobe Creative Cloud, letting users get access to the entire Adobe creative library for a modest subscription cost of $49.99 a month. For those who just need to make use of the tools offered by Premiere Pro, there are plans scaled to individuals, educators, and business owners as well. One of the advantages of Adobe's subscription based approach is that they can more effectively respond to the needs of their users and keep a team devoted to constant and regular updates. 2017 saw some major new additions to the Premiere Pro utilities. These include an essential graphics panel that allows you to edit tiles, shapes, and templates as well as an essential sound panel that lets you integrate professional level sound engineering without having to be an experienced sound editor. Another major push in recent years has been greater integration for team projects. Collaborative features are now a major part of Premiere Pro's design, and it's supported by a Creative Cloud interface so everyone can access the information they need when they need it. While the subscription based model may not be right for everyone, it allows a more versatile user based experience that transforms Premiere Pro into a living service rather than a discreet product.