LeadLander helps you track data of your web visitors and turn it into actionable materials you can use to turn leads into customers.
- Uses IP tracking to provide you with contact information for all of your visitors
- Lets you identify who visits where and when
- Notification system automates the site tracking process
- Lead scoring helps you identify the best marketing targets
- Information is cleanly and neatly displayed in the dashboard
- The information gathered through IP tracking is sometimes spotty
- Of little use when trying to target non-business clients
There's little doubt that the web has fundamentally changed how many businesses gain and maintain clients. A smartly designed website or app can potentially provide you with millions of views, but just because someone makes a visit to your company doesn't mean that they'll become a customer. LeadLander provides you with the analytics you need to turn the raw data of visitors into meaningful demographic metrics and help you more effectively convert your curious visitor base into a loyal customer base. LeadLander believes that the most effective salespeople who can identify who their clients are and make a pitch based off of their values and interests. While LeadLander isn't going to make a sales team proficient at the latter, they can provide them with the information to do what they've set out to do. The metrics provided by LeadLander are wonderfully robust and cover key components necessary for marketing, sales, and design teams. The most integral information available to the sales team is the information gathered on specific clients. LeadLander tracks everyone who visits your website and, through the use of IP tracking, helps you identify their company details. Ideally this includes their website address, physical address, phone number, and contact email. In practical terms, it doesn't always work as planned. Many times the fields presented are limited, and the focus on an IP address means that the information available is largely only applicable when dealing with corporate or commercial identities. But for companies focused on large scale projects and contracts with major leads, it can be a valuable tool in helping you identify the biggest fish in the pond. This is the kind of information that can become critical when trying to target marketing campaigns at your most prospective clients. Developers and designers will get more use out of the trails of their clients. LeadLander doesn't just tell you who's interacting with your website. It tells you how they're interacting. You can track visitors based on when they visit, what pages they visit, and how long they linger. These metrics can help you identify the most promising products for each customer and which page designs are more or less effective than others. In addition to tracking these components on a visitor to visitor basis, you can also see the big picture through raw numbers outlining overall visits. These can help you triangulate the value of specific marketing campaigns, particularly when taking into account the dates and times of your visits. LeadLander's dashboard is cleanly designed and customizable. You can set the information that appears from the main screen, and easy clickthroughs help you dig quickly into the more detailed metrics and reports. You can additionally improve the ease of the experience by establishing instant, daily, and weekly notifications based on your specific preferences. Busy users can have the information they need sent directly to their email without ever having to boot up the program.