Oktopost is a social media marketing platform for businesses. This software lets B2B marketers leverage the power of social media campaigns to gain leads and measure the effectiveness of marketing strategies.
- Complete suite of social marketing tools
- Replaces many different programs
- View multiple accounts and feeds
- Drip content with advanced scheduling
- Evaluate the effectiveness of social media campaigns
- Mutliple reporting features
- Mobile app for iOS and Android
- Calendar for scheduling campaigns
- Interface can be overwhelming
- Mainly designed for larger marketing operations
Social media marketing is huge in the digital age. B2B marketers need a platform that can be used to create engaging and effective social media campaigns. Oktopost offers a number of tools that can help a business reach more target customers, generate leads, and refine marketing approaches. Assembling all of the tools included in this software would be very expensive if programs were purchased individually. Social automation is one of the primary features of Oktopost. B2B marketers can use this platform to create and schedule posts in advance. This gives them more time to focus on creating valuable content while devoting less time to the management of social media feeds. Drip campaigns can be created with ease, and the software intuitively assists with the distribution process. When a campaign needs to be edited, the process is efficient and takes only a matter of minutes. The software includes a calendar where users can schedule their posts. Different queues can be created for different social media platforms. Multiple accounts and channels are supported. The calendars can be customized to a user's needs in order to maximize the exposure of social media posts. Oktopost also provides an app for iOS and Android devices that permits updating and scheduling from phones or tablets. B2B metrics are included in the software to give marketers a snapshot of how well their campaigns are performing on a day-to-day basis. The social acquisition dashboard of the platform lets marketers see how social media campaigns are directly affecting sales. It is possible to analyze conversions, engagement, and many other metrics that are important to understanding strategic success or failure. There is an underlying emphasis on turning social media posts into sales or leads. One of the best features of the software is that it provides insight into which content is resonating with customers. This allows marketers to create content with a purpose instead of guessing. Information like this can also be useful in helping marketers understand where to spend their advertising dollars. At a glance, users can know which posts are getting the most attention from social media users. Social listening is also a hallmark of the program. It is possible to track keywords, business mentions, feedback, and competitor activities. This is an all-in-one tool that can change the way businesses approach their use of social media platforms.