Contentful

More than ever, companies are turning to digital mediums to make their presence felt. It is no surprise that there is a need to ensure that the data and information channeled online are clear and organized. Content management systems were developed to address this. They are used to create and manage content for digital products. But, these systems often have the downside of being rigid and unresponsive to the collaborative needs of designers. This is where Contentful comes in. Contentful is a cloud-based content management system and development platform that makes use of API technology. API, or application program interface, functions to give instructions to software components. In the case of Contentful, its API technology makes it easy for users to access their content anywhere in the world, at any time. Co-founded by Sascha Konietzke, who is also its current CEO, Contentful was developed as a response to the new iteration of the online world. Here, the different media channels - from the web to mobile - often interact seamlessly. Thus, Contentful aims to provide flexible APIs and a web app interface that encourages developers and content creators to provide content for any digital product, including digital signages, virtual reality technology, and even smart cars. Review Contentful has been recognized for its potential as a content management system. In 2016, it was listed by Forbes as one of the world's best 100 cloud companies. It has also worked with several reputable companies such as Nokia, Urban Outfitters, and the British Museum. The company prides itself on its easy use. In fact, the Contentful website floats that a product can be "deployed within minutes" without sacrificing design freedom. With the program, users can create a customized model instead of using a standard template. From a business perspective, this provides the advantage of being able to produce an output that fully aligns with the company's objectives. Another selling point for Contentful is that it has various plans to fit the needs of different clients. It offers free plans, targetted towards small businesses and start-ups, as well as paid plans for those who want to access the more sophisticated features of the program for their brand. Content can be found in a single space, meaning everything from pictures to text is aggregated. This makes it easier for users to update or even share their content. This feature is not just about convenience. It is also about how the user's resources are being utilized. Contentful's centralized management capability allows brands to use its existing resources more effectively and without unnecessary delay. Flexibility and responsiveness to user needs are just some of the reasons why Contentful is a viable choice for those seeking to improve their digital presence.