Belly's BLUE platform takes the company's patented approach to designing customer loyalty programs and scales it up to meet the unique demands faced by enterprise level businesses.
- Create a loyalty program that syncs across mobile, web, and brick and mortar outlets
- Track a wide variety of metrics related to customer receipts and email
- Expand your visibility with social media integration directly inside the app
- An all-in-one approach to loyalty programs
- Great scaling for even the largest businesses
- Improves significantly on the standard Belly features
- Pricey option for something many enterprises could handle in house
- Proprietary interface means there needs more enterprises need to buy in before it's very effective
Any business owner can tell you how important it is to draw in new customers. Proper marketing, advertising, and outreach are the only sustainable away to grow your business, but many business owners focus so hard on drawing in new customers that they neglect their existing clients. Retention can be just as important as outreach, and that's where Belly comes in. Their platform is a leader in helping with customer retention, providing business owners with the tools they need to develop a customer loyalty program and track the metrics of their clients. While their CRM is well-respected, it's built for the demands of smaller businesses. Their new BLUE initiative is a game changer, taking the package of services for which Belly is known and making them work on a scale that's appropriate for enterprise level businesses. Their seamless loyalty programs expand relationships with your customers and make sure they have the same experience whether they're visiting you in person, online, or through your mobile app. Fundamentally, the BLUE program works pretty similarly to the standard Belly experience, so you can expect to find the same basic suite of services at your disposal. The core of the Belly experience is the ability to create a loyalty program. Belly gives you the tools to create your own, branded loyalty program without having to do any coding on your own, and it can scale up to match the needs of your online store and your retail outlets. It's integrated with a one tap retail interface that you can easily integrate into your physical POS system, and you have significant control over the form your loyalty rewards work. But the loyalty program is more than about just rewarding your customers for continuing to do business. That's because the loyalty program can also serve as an important window into customer behaviors. Between their receipts and emails, you can gather significant data on information like age, history, and gender and cater your advertising and outreach to more accurately target both the individual customers and your larger demographic base. The loyalty program can also automate your outreach to customers, a valuable resource when you want to create personal relationships but the size of your business makes a task impractical or impossible to handle in person. You can set up automated emails set to a wide variety of different triggers, providing you with the means to remind your customer of your business and let them know that your company cares. Rounding out the package in Belly BLUE is a suite of options that let your customers signal boost your business. Happy customers are more likely to recommend you to their friends, and that's why Belly has integrated social media sharing and reviews directly into their interface. It can help you maintain your reputation and reach out to audiences you may otherwise not have access to.