App Annie is a software program that delivers data from the apps that businesses use along with offering suggestions for ways that the business can succeed while using the apps that are in place.
- Graphs show data from revenue and customers
- Scans data usage
- Assists with making informed decisions
- Discover markets
- Offers strategies for improvement
- Learn how to increase revenue
- Takes time to utilize the feedback
- Changes aren't automatically seen
Most businesses use some kind of app when dealing with customers. However, the same businesses sometimes don't pay attention to the information from the apps. This means that they can't offer customers the best service possible. App Annie steps in and analyzes the data from the app and delivers details to the business. The program also offers suggestions as to how the app can be improved as well as the positive elements that are in place. Using the program allows the business to see the potential growth that is available as well as the growth of the business once the suggestions have been implemented. Not only can businesses learn about the competitive market on a local level, they can also learn about how businesses are succeeding on a global level. Insights are given about app overall design and downloads, the revenues that are made by using the app and how to increase the revenue without spending a lot of money, and the advertising that is associated with the app. The goal of the program is to turn the app around so that there is a positive drive for the business instead of simply having an app in place for appearance. There are also options available for expansion in the future and developing relationships with local and global partners for the most success. Another way that App Annie offers assistance is by examining the optimization for the app store and deciphering ways of how to increase the speed of advertising. Businesses can learn about the best ways to gain money from an app and what needs to be left out in order to attract more customers.
It gives you the basic information for free, but even if you want to pay for the premium you can't get it. App Annie decides who will get premium and who will not and is not clear as to why you can't get the paid-for upgrade.