PowerReviews

Every online business that sells a product is interested in ways to maximize exposure and generate the greatest amount of income. PowerReviews does exactly what its name suggests: It increases the sales power of a business's products and services by providing merchant and product reviews and supplementary content. For example, PowerReviews is an approved third party of Google and is therefore able to syndicate a client's ratings, which are generated from reviews of customer experiences. The review data is then published on Google and helps build trust to potential and existing customers by displaying a client's acclaim. The same goes for individual products and services offered by a client. PowerReviews also attempt to collect a greater number of reviews to use for such syndication by encouraging customers to voice their opinions. After 150 reviews, the ratings can be shown next to Google Adwords advertisements, enhancing the quality of search result ads for the client. Other services offered by PowerReviews include a supplementary content to engage customers on a website. These include a custom-tailored question and answer section, which will display answers from both the client and from customers, to increase overall customer trust. PowerReviews aims to increase total conversions, lift traffic and sales and provide insights to improve a client's operations. PowerReviews claims that 95 percent of shoppers consult ratings and reviews when deciding on making a purchase, giving credence to the importance of having reviews available for a customer to browse.