Google Analytics
Google Analytics is an ad tracking mobile app software that allows users to track ads associated with Google Adwords, view custom data sets, and allows connection between associated Google products.
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Functions of Google Analytics
Data Visualization
Activity Feed
Form Analytics
Annotations
Geo Targeting
Custom Dashboards
Performance Testing
Funnel Analysis
Online Support
Campaign Tracking
Conversion Funnels
Account Based Attribution
Ad Network Integrations
Advertising Analytics
Attention Heatmaps
Automatic Cohort Creation
Bounce Report
Build Customer Segments
Click Heatmaps
Confetti Tool
Create Custom Reports
Customer Profiles
Deliver Triggered Actions
Dynamic Bucketing
Flexible Targeting
Drop-Off Analysis
In-Page Analytics
Keystroke Logging
Link Analytics
Mouse Tracking
Movement Heatmaps
Scroll Heatmaps
Trend Report
Usability Analysis
Custom Event Tracking
Data Capture
Direct Data Access
Email Campaign Analysis
Advanced Data Modeling
Custom Data Integration
Daily Scorecards
Datawall Designer
Analyzing Return Visits
Audience Geographic Data
Compare On Page Views
Conversion Information
Custom Audience Segments
Custom Category Data
Detailed Traffic Data
Event Visualizer
Export Functionality
Action Lift
Ad Metrix
Audience Analytics
Enterprise Analytics
In-app Messaging
Integration
Heatmap Tool
Award Winning Support
Behavioral Targeting
Continuous Optimization
Cross Browser Previews
Cross Domain Tracking
Enterprise Security
Heatmaps And Clickmaps
Favourite Metrics
IP Restrictions
Funnel Reports
Google AdWord Metrics
Growth Trends
Features of Google Analytics
- Total Ad Tracking Software Package: The mobile and software offer the capability to track all ads across the internet.
- Google Analytics is an all-in-one ad tracking software and mobile app.
- Whether you are looking to track ads or analyze data, Google Analytics can do both.
- Multi-Platform Integration: Many ad tracking analytic programs only function via a desktop or Mac.
- The idea is that most people use a lot of computer power to analyze their data.
- Google Analytics can cross the divide between desktop, Mac, and mobile devices.
- Free Training: One of the features that Google Analytics offers is the ability to instantly contact customer support.
- The ability to access education helps users to stay ahead of the curve.
Pros of Google Analytics
- Free Installation: Google Analytics is a free ad tracking software and extends its capabilities to the mobile app. The fact that it is free is a great factor in comparison to other ad tracking and data analysis systems. There are many features associated with Google Analytics that work seamlessly with other apps and business-related tools on the internet.
- Data Collection Customization: There is a feature-rich data collection and analysis section of the mobile app that assists users to understand what ads are getting traffic and those that may need attention.
- Customer Support and Free Training: The Customer Support and free training is a feature of this mobile app and cloud-based software. The free training allows the user to follow step by step instructions to get the most out of this free software tool. The customer support team is just a click away via chat or email.
Cons of Google Analytics
- Goal Limitations: Certain users have noted that only having 20 goal settings is not quite enough when you are running a significant amount of ads online across multiple locations. A comparable software and mobile app is KissMetrics and while there is a cost to this particular software, there is the ability to create an almost infinite number of goals.
- Complicated User Interface: The user interface and dashboard can be overwhelming for almost anyone and it is difficult to understand and navigate. Many people have noted that the dashboard needs to be fixed so that people can easily navigate and understand the intricacies of this mobile app and software. A similar program, Exponea, is known for its user-friendliness and simple design.
- Cookie Manipulation: Google Analytics is well known for a problem with the remoteness by which the data is processed. A similar program is 'Heap' that allocates cookies with the reimplementation of the data. This means that there is no particular guaranteed or promulgated amount of time for the ad tracking to show up in the analytics model.
Google Analytics Reviews
Google Analytics holds true to its reputation of being a quality mobile app and stands above other comparable ad tracking software. The main feature that helps Google Analytics to rise above the rest is the ability to cross-link data and ads associated with other Google products from anywhere via the mobile app.
Google Analytics Video
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