Kickstarter is a crowdfunding platform that specializes in helping artists raise money for creative projects. The Kickstarter mobile app allows individuals to monitor the progress of their fundraising campaigns on Android or iOS mobile devices.
- Mobile app for crowdfunding artistic projects
- Post status updates and include videos to encourage donations
- Offer perks to donors
- Receive money when fundraising goal is met
- Easy To Use
- Open to all types of creative projects
- Free tools to help promote campaigns
- Campaigns can be hard to promote
- Competition is strong
- All-or-nothing funding model only rewards those who meet fundraising goals
Kickstarter helped changed the way artists think about funding projects. It offers artists a safe and secure way to raise money without risking the theft of their intellectual property. Many famous filmmakers, musicians, and other artists have successfully used the platform to fund massive projects. Unlike other crowdfunding platforms, Kickstarter has always catered to creatives. Directors and producers use it to finance feature films. Musicians use it to produce a new album and support a tour. Artists use it to secure showings of their work in important galleries. Millions of dollars have been raised with the platform. Using Kickstarter is simple and straightforward. Users begin by creating an account. The next step is to set up a campaign. A dedicated page is provided that allows artists to embed videos, describe their project in detail, and post status updates. The user will establish a funding goal that represents the amount of money needed to complete the project. Donors can then contribute with a credit card or a PayPal account. The funds are only given to the artist if the funding goal is met. If the goal is not reached, the money is returned to the donors. This serves to protect those who contribute and guarantees that they will see some type of return on their contribution. It is possible for users to offer perks to contributors based on the amount of money they donate. Donors may be invited to movie premieres, or they may be given credit on the liner notes of an album. As one might expect, independent artists are those who benefit most from this platform. The downside of Kickstarter is that partially reaching a goal will yield no return. It can also be difficult to get the campaign noticed unless the artist has a substantial following. Many users have leveraged the power of social media in the past to create a successful campaign. With the mobile Kickstarter app, individuals do not have to use a laptop or computer to create and manage campaigns. They can do everything from a mobile device. The Kickstarter app can be downloaded for free from the Google Play Store or the App Store.