Real Magnet

Marketing a product or service is hard, but it's even harder when you have to weld together multiple divergent pieces of software to get the results you're looking for. Real Magnet offers an integrated software platform that provides you with all the data and tools you need to identify, target, and connect with the ideal clients for your business. Real Magnet automates the process of marketing, and it all starts with their campaign templates. Countless types of business make use of Real Magnet software, and that's why the company has created a number of templates based off the industry and campaign type you're looking for. Whether you need to do fundraising, follow up on prospective leads, or celebrate a corporate anniversary, you can select the template that's right for you and hit the ground running with the tools and guidance you need. Alternately, you can create a campaign from scratch. Either way, the workflow builder is your guide to plotting out every phase of your campaign. It's a complicated schematic, but Real Magnet has created a decently intuitive design that makes clear how functions like triggers, conditions, actions, and rulesets work. It takes a little getting used to, but once you understand the basics, you can create complicated campaigns that take into account a wide number of variables and complications. Of course, selling your product or service requires a strong pitch, and that's where Real Magnet's email marketing software comes into the picture. An email message editor lets you create aesthetically pleasing and complicated marketing designs without the need to learn HTML or CSS. The drag and drop interface puts an emphasis on design rather than coding, and when you make use of existing templates, you can rest easy knowing it will look good whether it's viewed on a computer or a tablet. Real Magnet promises a high level of reliability when sending bulk messages to prospective clients, and they follow through with the sending of messages by offering 60 different reports that allow you to track all the important metrics. This same dashboard allows you to oversee all of your company's social media profiles in one place and integrate your reports with Google analytics for an even more robust analysis of how your company is doing and how users are responding. Additional programs are available to help you track both events and surveys. Their survey creation tool is robust, letting you apply conditional logic and group registration to provide dynamic results to your questions. All of this, of course, ties back into the dozen of reports users have access to on the dashboard. While many of the functions offered by Real Magnet are replicated elsewhere, the company has done an exceptional job of tying everything together in a clean interface. Good marketing requires all of the important metrics functioning together as a well oiled machine, and Real Magnet accomplishes this with aplomb.